Always test your emails... and your subject lines

This morning, I received an email from TGI Friday's restaurant. The subject line was "
=?ISO-8859-1?Q?Football=20Draft=20+=20T.G.I.=20Friday=27s=AE=20==20Touchdown=21?="

Wow, compelling! Makes me want to open it.

Below is the email as I received it in my Yahoo! Mail.