Buy a List, Kill a Puppy?

Why in the world any email marketer would even consider purchasing a list these days is beyond me. It flies in the face of any and all best practices for multiple reasons, including: 1, it is about as un-permission-based as you can get and still be legal; and 2, you know nothing about the origin of those names. Adding them to your list, or sending from your IP, is risking your reputation, as well as (most likely) violating your ESP's terms of service.



Check out this video from "EMAPP" (The Email Marketing Association for Puppy Protection):