There are at least 3 things wrong with this email I received a few weeks ago. See if you can spot them.
1) The entire crux of the email is a pitch trying to get me to sign up for their email program. Um, if I asked you NOT to send me emails, why would you then proceed to email me? Just because it is technically permitted by CAN-SPAM, does not mean it is a good practice.
2) No unsubscribe link. That's right, not only did they send this email without my permission, they also didn't provide a way for me to make sure they don't email me again.
3) "This is a post only email. Please do not reply." These words should never appear in any customer-facing email. Ever. Customers should always have a way to contact you. Plus, in this case, it makes this email in violation of CAN-SPAM since there is no way whatsoever to opt-out - no unsubscribe link (see #2) and no way to reply with an unsubscribe request.
Carlson Hotels, major fail on your part.
How could this campaign be improved? I gave you permission to snail-mail me. How about sending me an enticing offer via mail, encouraging me to sign up for your emails? While it won't deliver immediate responses, or probably have as good of a return rate, it also won't be illegal. And it won't make me do what this email did - close my account entirely.
No comments:
Post a Comment