A Smart Cross-Channel Tactic

So I decided to try Lane Bryant's new ship-to-store service, since it's free. When I received the confirmation email a few days later, letting me know that my item was ready to be picked up, I was pleasantly surprised by the ad at the bottom:




A coupon for 30% off at the store, which is only valid when I come and pick up my online order. What a great way to get someone (like me) to purchase, rather than just walking in, grabbing my order, and leaving. Do you have site-to-store? Do you cross-promote your channels? It can drive incremental revenue!